The Metaverse is coming to help us experience a whole different life in the digital universe, enhancing widespread aspects of our lives. It promises to allow a greater overlap of our digital and physical lives in wealth, socialization, productivity, shopping, entertainment and gaming, to name a few things. With companies like Facebook/Meta, Decentraland, Sandbox, and countless other big names publicly focusing on Metaverse and its technological advancements, the Metaverse is coming into realization in full force.
Everyone is trying to catch the first-movers train to the Metaverse, and be among the first to be a part of a soon-to-be multi-trillion industry — one that has unimaginable dimensions of scaling. There’s little question that the worlds of the Metaverse are going to be fuelled by a replacement generation of digital marketing and advertising — and this is where Cros comes in.
Marketers now understand that the Metaverse is more than just a fad — it’s here to stay, and more so than that, it seems set to take over and become the next big thing. This is shown from the fact that big name brands, like Disney, Nike, Adidas, Gucci, and more, have all started to make their journey into the Metaverse. There is, however, a problem, in that Metaverses currently have no infrastructure for advertising and cross-org collaboration, meaning there are non-existent standards, and lots of inefficient processes. This is exactly the problem that we are solving by building the advertising infrastructure for the Metaverse.
Imagine a platform in which big name brands could create an Ad that could be seen in your favourite Metaverses like Sandbox and Decentraland, displayed on NFTs like billboards and wearables, minted with specific metadata and standards to receive ads. All of these NFTs you could own, and as an asset owner, earn passive income from the advertising revenue.
This is exactly the platform that we are building in the Metaverse Ad Bidding Platform, our first product, which will change the landscape of the Metaverse by connecting Metaverses with Advertisers, enabling Communities to earn from Advertising, and standardizing Advertising and Commerce across Metaverses.